The website design and layout gives the
first impression about your site. There
are sites which are too fancy and regular net surfers just reach those sites and
come out even without creating a single click.
are sites which are too fancy and regular net surfers just reach those sites and
come out even without creating a single click.
Search engines are very smart but after all, they are software and not human
being, who can read the content of their interest. If you make your site too
complicated, then the search engine would not be able to parse the content of
your site properly, and finally indexing would not be efficient, which results in a
low rank.
The actual page content should have a keyword density of about 10% and should
weigh in at about 200 words - but there are as many opinions about this as there
are SEO experts. Some say, keyword density should be 5% and some say it should
be 20%. You can go with 10% which is good enough.
Here are a few guidelines that you should keep in mind while designing a web
page.
· You should have more text content than HTML elements.
· No frames. They are the enemies of search engines, and search engines are
enemies of frames.
· No ads if possible. Because most of the ads use JavaScript which is not
advised to be used.
· No JavaScript. If you need JavaScript, call it from an external file rather
than dumping the code in the HTML file. JavaScript drop-down menus
prevent spiders from crawling beyond your homepage. If you use them, be
sure to include text links at the bottom of the page.
· Do not put anything in the page topic that does not fit perfectly.
· No unnecessary directories. Keep your files as close to the root as possible.
· No fancy stuff (Flash, Splash, Animated Gifs, Rollovers, etc.) unless
absolutely necessary.
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